Enrique Enríquez (Caracas)
In 1995 Enrique Enríquez launched a publicity drive called 'No te engoriles' (keep cool) to make Caracas a more friendly, less aggressive place. It is a pun on the words 'gorilla' and 'mono' (monkey), which is the word the rich in Caracas have for the poor. As part of the campaign Enríquez had his wife photograph him in a gorilla mask.